Makuhari New City has been geared to become a city of international business that can take the lead in the new era by serving the multiple functions of "business, residence, study, and entertainment." Makuhari has not only the Makuhari Messe Convention Center but also many international cutting-edge companies, foreign affiliates, education and research facilities, hotels, stores, amusement facilities, and the condos of Makuhari Baytown. As a result a total of 140,000 people work, live, study, and visit here every day. Makuhari New City has established "Makuhari" as a name brand. Makuhari New City aims to become more active in the world as a global strategy base where people, products, and information come and go.